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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.

JUNYA WATANABE - CREATIVE MADNESS

The Japanese label JUNYA WATANABE has always distinguished itself by its creative genius. For more than 30 years now, the brand has been offering fashion in the 'techno-couture' style: offbeat cut, innovative technical fabrics... Junya Watanabe is the perfect blend of utility and modernity.

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After six years reinventing a feminine, bohemian and romantic silhouette, Clare Waight Keller bowed out during the show for the fall-winter 2017-2018 collections. The French designer Natacha Ramsay-Levi was appointed this year as "Creative Director for ready-to-wear, leather goods and accessories" at Maison Chloé. “I am very proud to join a brand that was founded by a woman and made to dress women. And to represent a style that aims to reveal the personality of its wearer, a style that outlines a character, an attitude, without ever imposing a ‘look’”, she said in a statement.

With Karl Lagerfeld, Stella McCartney, Phoebe Philo and Clare Waight Keller as memorable predecessors, the discreet ally of Nicolas Ghesquière has become a top-notch stylist.

Clare Waight Keller entrusts her with giving a new direction to the brand, infusing it with her own rock-androgynous touch.

Natasha Ramsay-Lévi unveiled her premier collection for Chloé at Paris Fashion Week for the spring-summer 2018 season.

The Chloé brand was founded in 1952 by Gaby Aghion, who passed away in 2014.

Chloe

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