The Greg Lauren x Paul and Shark collaboration is based on common ambitions: respect for animals and eco-responsibility. The Spring-Summer 2020 collection, available at SERIE NOIRE, is a "revisit" of iconic Paul & Shark pieces, based on adventure and inspired by the world of yachting. It is created from recycled clothing and polyester filaments from plastic bottles recovered from the sea.
Who is GREG LAUREN? He is an artist-painter and nephew of Ralph Lauren who launched his eponymous brand in 2011 with an eco-responsible vision, advocating for sustainable and environmentally-friendly fashion. All his collections are made entirely from eco-friendly materials or recycled clothing, and are handmade in his Los Angeles workshop.
The Greg Lauren style: deconstructed and reconstructed pieces that result in authentic designs. To transform then reinvent for a handcrafted, unstructured look with oversized details.