serie ||| NOIRE was established in 1982 from Olivier AXER’s desire to share his passion for men’s fashion with his sophisticated customers. Its women’s department was added in 1993, in collaboration with Emmanuelle AXER.
In 2000, serie ||| NOIRE moved into a 400m2 space, and in an architecturally-rich surrounding offers a specialized selection of fashion from designers, perfumes, jewelry and objects to transport clients into the experience of becoming artists in their own dressing rooms. ‘Make your dressing a piece of Art’.
With their passion for art in general, Olivier and Emmanuelle AXER feature new exhibitions of artists’ work every three months at the serie ||| NOIRE concept store.