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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.

JUNYA WATANABE - CREATIVE MADNESS

The Japanese label JUNYA WATANABE has always distinguished itself by its creative genius. For more than 30 years now, the brand has been offering fashion in the 'techno-couture' style: offbeat cut, innovative technical fabrics... Junya Watanabe is the perfect blend of utility and modernity.

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Read the DNA of the Womenswear collection by the Artistic Director:

"I'm interested in how groups of kids mirror each other's look and wear certain items for a sense of belonging. When we put these looks together, I wanted to explore that short period where there's that tension between individuality and the group dynamic."

Jonny Johansson

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