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LEMAIRE FW24 - MINIMALISM AND ''QUIET LUXURY''
For the Fall-Winter 2024 collection, the Lemaire house decides to unveil their new pieces in their own offices, near place des Vosges, instead of the usual Parisian campus Pierre and Marie Curie. Known for its soft tailoring inspiration, Lemaire manages to make the minimalist look eventful and captivating. No visible logo, no too bright colors, this is also what defines the trend of the ''quiet luxury'' in which the house participates. This phenomenon, which is increasingly common among Gen-Z and generation Y, consists in favoring better quality and less ostentatious brands.
Lemaire offices perfectly reflect this spirit and the atmosphere of the collection. When you get there, you enter an ocean of beiges, ecru, brown colour mixed with large wooden structures. The place is an allegory of a protective shelter for the values shared by Lemaire. These are found in the living and creative space in which the collection was designated. It is a feeling of calm that plunges the room in a grandiose fascination for the models walking the runway. The podium, circular in shape, refers to the fluidity of silhouettes. The LEMAIRE identity is based on the fact that there is an intimacy between the garment and the one who wears it. The place symbolizes the feeling of wearing a piece lightly.
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@lemaire.fr
Designers Christophe Lemaire and Sarah-Lin Tran are inspired by dance clothes to repurpose tailoring from different angles. Tailoring is not a heavy style, uncomfortable. On the contrary, at LEMAIRE, it is comfortable and practical while keeping that charm that we associate with tailoring pieces. This impression is completed by the choice of materials: silk knitwear, viscose crêpe or habotai. These are lightweight and soft fabrics just like cashmere flannel or foamy wool. It is by giving a more aerial dimension that tailoring is made more attractive.
@lemaire.fr
@lemaire.fr
The LEMAIRE style is defined by several things. Wide and oversize cuts are widely present in the collections. The casual look of the models highlights the technicality of each piece. Secondly, layering is often used when designing the clothes and looks of the collection: draped effect, sleeves falling on a shirt, all associations are to be tried. Moreover, layering does not stop at a particular piece’s archetype. From winter coats as long as bathrobes to light trousers like pajamas, this is how the fashion house is characterized. Thus, it is easy to recognize a Lemaire piece, due to the cutting and the technicality of the materials.
@lemaire.fr
@lemaire.fr
The brand’s Croissant bags always stand out on the podium. After becoming a timeless classic of the brand, this bag comes in three sizes: small, medium and large. Over the years, it has come in different designs. Leather is the most used material but there are also coated canvas and a crochet version. It is also a panorama of impressive colors that is proposed by the house Lemaire.
