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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.
The Japanese label JUNYA WATANABE has always distinguished itself by its creative genius. For more than 30 years now, the brand has been offering fashion in the 'techno-couture' style: offbeat cut, innovative technical fabrics... Junya Watanabe is the perfect blend of utility and modernity.
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HERON PRESTON is the eponymous brand of the multifaceted artist. He worked within Virgil Abloh’s circles and collaborated with Kanye West, and in 2017 he launched his own brand, which defined a workwear-inspired luxury streetwear style. With his concerns on climate change issues, he favours recycled materials and selects organic cottons. A recurring detail in his collections is the word "style" embroidered or printed in Russian Cyrillic script.
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