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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.
Axel Arigato has established itself in the world of contemporary fashion thanks to its minimalist aesthetic and the demand for quality that defines each of its products. Initially launched online, the brand quickly attracted a female and male clientele looking for pieces that are both modern, clean and durable. Its identity is based on a sober design, an acute sense of detail and a careful selection of materials.
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Les Eaux Primordiales is a French fragrance brand built on the foundations of great traditional perfumery. Designer/perfumer Arnaud Poulain launched his range of perfumes in 2016, which he defines as contemporary classics based around half-forgotten scent families, along with a philosophy of timelessness in motion. The designer found the inspiration for his brand name in the Jules Verne classic "Twenty Thousand Leagues Under the Sea", in which the first organisms came alive in primordial waters and became the foundations of all life on earth. The clean pure lines of the bottles are inspired by the series of photographs of coal silos by German photographers Bernd and Hilla Becher.
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