SERIE NOIRE: OVER 30 YEARS IN THE BUSINESS, AND A PIONEER IN THE WORLD OF LUXURY AND FASHION CREATION
In 1982 Olivier and Emmanuelle AXER established SERIE NOIRE to share their passion for design with their fashion-savvy clients. Since 1984, SERIE NOIRE has been a multi-brand concept store, specialising in the distribution of women’s and men’s ready-to-wear. From the beginning, we have always wanted to share the dream of an extraordinary experience in a singular universe of fashion designers across the generations. Today, SERIE NOIRE is still 100% managed by the AXER family, together with Olivier and Emamanuelle’s daughter Prune AXER, who became the CEO of the company in 2019, working alongside her parents.
SERIE NOIRE and its e-commerce site www.serie-noire.com offers a unique selection of clothing, shoes, accessories, bags, perfumes, cosmetics and items for men and women. Our collections include: Comme des Garçons, Balmain, Thom Browne, Raf Simons, Maison Margiela, Rick Owens, Off-White, Ami Paris, OAMC, A-Cold-Wall, Heron Preston, Ganni, Wandler, Barbara Bui and many others.
SERIE NOIRE is a hybrid space where Fashion, Design, Culture and Art combine, a place where beauty is not inaccessible; rather, it is shared. Our appreciation and love for Art also inspires us to adorn our walls with works by contemporary artists, in collaboration with ACID GALLERY (Instagram @acidgallery).
At SERIE NOIRE, we are passionate about our work. We honour the creators of Fashion : their designs, their histories, their ideas. We stand for sustainable fashion and encourage our clients to consume fashion in a different manner. With this approach, we advise our clients about building their wardrobes, their choices and about matching good pieces — pieces which become them, and which will become their timeless favourites. We are tuned in to the products themselves, and we consciously select pieces that touch us: well-built, in beautiful materials, and made by people as passionate as we are.
A historic and iconic building in old Lille
SERIE NOIRE is located down a historic refurbished street in the heart of old Lille, where the creative spirit of the city shines. We invested in a historic old building, and modernized it into 400 square meters of commercial space for our unique concept store. The interior spans three floors with a mezzanine and a suspended staircase inspired by contemporary aesthetics, and beautifully showcases the historic elements of the building, such as the stone and red brickwork typical of our region. The building itself inspires us in the choice of our collections, and becomes part of their development. Within SERIE NOIRE lies our own universe, where spaces, objects and collections are seen through the filter of our concepts.
Our website www.serie-noire.com
The SERIE NOIRE store and www.serie-noire.com are the same. All of our collections are distributed via these two channels. Our first site was created in 2006 and is fully translated into French and English. We were one of the first multi-brands to offer our own e-commerce site, and have been able to ship our collections internationally to our customers all over the world: from Paris to London, from New York to Tokyo. Our web team works at www.serie-noire.com, in the SERIE NOIRE store at Lille.
September 2019 news
SERIE NOIRE now has a second address, and the "SERIE NOIRE ARCHIVES" has opened at 16 rue Lepelletier in Lille: an ephemeral pop-up store where customers can discover or re-discover our previous collections (Spring-Summer 2019 and older) at outlet prices. Follow the store's news on the dedicated Instagram account: @serienoirearchives. In an ecologically responsible approach and as a reseller of luxury products, we are striving to extend the life of the clothes and accessories that our customers no longer wear, and allow others to find rare treasures! SERIE NOIRE has also opened its "SERIE NOIRE VINTAGE" space, dedicated to pre-loved objects, design and furniture, in collaboration with Objects Vagabonds Jerome Pezellier (Instagram: @objetsvagabons).
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