The GANNI collection for women


The GANNI Fall-Winter 2021-2022 collection reflects the love that its two founders have for life and music. For Ditte and Nicolaj Reffstrup, music is a universal value that allows one to feel a thousand and one emotions. And this season, they are using it to express the DNA of their new collection: floral prints, bold volumes, quilting, knit tank tops,... The brand unveiled its collection without a podium during an unprecedented show-concert live on its social networks. A performance called “Love Forever” produced by three #gannigirls artists who are friends of the brand.

Back on the history of the Danish brand:

The GANNI brand, created in 2009 by the Danish couple Ditte and Nikolai Reffstrup, is present at Série Noire. The original idea of ​​the founders: to seduce all fashionistas with solid but comfortable clothes, made in a Scandinavian style, but not in super-minimalism.

GANNI or the quirky Scandinavian universe: a signature assumed by this Danish label launched in 2009. Scandinavian minimalism has become a real reference in a fashion world, both in high fashion and in ready-to-wear. But Ganni decides to bypass this trend and offers a daring and feminine wardrobe with multiple prints and matching patterns. Ganni wants to be a high-end brand with fresh and wearable pieces on a daily basis.

GANNI's flagship concept remains #gannigirl (s), a community launched by the two founders and which brings together all of the brand's consumer-actresses. Each of them can share their most inspiring looks on Instagram using this hashtag, then relayed by the brand on their own site. Through this hashtag, thought of as a link, the label opens dialogue and shares its values ​​with its entire community of young women around the world.

Ganni puff-sleeve silk top for women - FW21


Puff-sleeve silk top

Ganni puff-sleeve silk top for women - FW21
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Silver glitter sandals with square toe

€104.50 €209.00
GANNI silver glitter sandals with squared toe and heel from the GANNI woman 2020 Spring-Summer collection.
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