Entitled "Butterflies", the name of the Ganni Fall-Winter 2023-2024 collection was chosen as a metaphor marking the constant evolution of the brand since its creation 20 years ago. "Butterflies symbolize transformation, change and positivity” - Ditte. A symbolism with which Ganni wishes to identify, for example by using the insect as a logo on new handbags and moccasins.
The silhouettes of the collection start from a certain sobriety of cuts and colors to move towards more fantasy, as demonstrated by the gray structured suits gradually giving way to green sets or total looks in denim. The brand is also relaunching the western trend with its burgundy cowboy boots with white embroidery.
The cuts remain faithful to the brand and are ultra feminine, powerful and modern.