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Axel Arigato has established itself in the world of contemporary fashion thanks to its minimalist aesthetic and the demand for quality that defines each of its products. Initially launched online, the brand quickly attracted a female and male clientele looking for pieces that are both modern, clean and durable. Its identity is based on a sober design, an acute sense of detail and a careful selection of materials.
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A.P.C is a French brand created by Jean Touitou in the 1990s, whose initials stand for 'Atelier de Production et de Création’ (Production and Creation Workshop) ie Production before Creation. Jean Touitou undertakes to respect his line of action: a timeless and precise production, an exigence of cuts and materials.
The designer worked for Kenzo, Agnès B. and Irié, then later launched his own first “Winter 87” solo collection.
He began by producing jeans and used an Egyptian silk thread to obtain an unwashed Japanese raw denim.
A.P.C became the brand for basic and essential items in men's and women's wardrobes.
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