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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.
Axel Arigato has established itself in the world of contemporary fashion thanks to its minimalist aesthetic and the demand for quality that defines each of its products. Initially launched online, the brand quickly attracted a female and male clientele looking for pieces that are both modern, clean and durable. Its identity is based on a sober design, an acute sense of detail and a careful selection of materials.
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The fragrance brand 19-69, or nineteen sixty nine, was created by Johan Bergelin of Sweden as an homage to that cult year, which epitomised rock and hippie counterculture. Each fragrance connects to an emotion specific to that era, and Bergelin's own memories of his travels. Bergelin, born in 1969, bases his work upon the values of freedom and tolerance from that iconic year. He now lives in London and has teamed up with Silas Adler of the Soulland brand and Johan Baäcke, co-founder of the Byredo brand, for this project.
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