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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.

VICTORIA BECKHAM - BRITISH MINIMALISM

Victoria Beckham has been a full-time designer for over 15 years now. The London label reflects the designer’s style: minimalism and elegance. Victoria Beckham dresses modern women in search of timeless pieces whose cuts are not to be questioned.

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19-69

The fragrance brand 19-69, or nineteen sixty nine, was created by Johan Bergelin of Sweden as an homage to that cult year, which epitomised rock and hippie counterculture. Each fragrance connects to an emotion specific to that era, and Bergelin's own memories of his travels. Bergelin, born in 1969, bases his work upon the values of freedom and tolerance from that iconic year. He now lives in London and has teamed up with Silas Adler of the Soulland brand and Johan Baäcke, co-founder of the Byredo brand, for this project.

19-69

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19-69

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