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A.P.C. - THE ESSENTIAL ALLURE
The french fashion brand A.P.C. (Atelier de Production et de Création) defines elegance by simplicity and quality. Renowned for its minimalist style, impeccable cuts and noble materials, A.P.C. has become a reference in contemporary fashion. The French label continues to weave this narrative of a discreet and timeless luxury as illustrated by the Spring-Summer 2025 and Autumn-Winter 2025 collections.
A.P.C.’S DNA : MINIMALISM AT THE SERVICE OF STYLE
Since its creation by Jean Touitou, A.P.C. has positioned itself as an anti-fashion brand, advocating authenticity and sustainability. The focus is on essential pieces, basic reinvented with artisanal precision. Whether it’s an A.P.C. selvedge jeans, organic cotton t-shirt, or raw denim jacket, each item reflects a commitment to quality and timeless design. This is the essence of high-end ready-to-wear that fits perfectly into a modern wardrobe.
@apc
COLLECTION A.P.C. SPRING/SUMMER 2025 - THE LIGHTNESS OF A NATURAL ELEGANCE
The A.P.C. Spring-Summer 2025 collection invites you to explore lightness and comfort without ever compromising style. For the summer season, A.P.C. offers fluid silhouettes and airy fabrics, ideal for summer temperatures. We also find, lightweight cotton or linen shirts with casual cuts, and loose pants offering freedom of movement. The colour palette is anchored in natural tones – beige, ecru, sky blue, khaki – embellished with touches of soft colours for a discreet freshness.
Signature pieces include lightweight jackets, soft canvas A.P.C. bags and accessories that perfectly complement these summer looks. The A.P.C. Spring-Summer 2025 collection is a celebration of effortless simplicity and elegance, perfect for casual chic.
COLLECTION A.P.C. FALL-WINTER 2025 - THE SOPHISTICATION OF MATERIALS AND VOLUMES
With the A.P.C. Fall-Winter 2025 collection, the fashion brand turns to richer materials and comforting volumes, while retaining its clean signature. The Fall/Winter 2025 showcases quality wool, textured tweeds and soft mesh, perfect for the cold season. Coats and jackets are structured, offering elegant protection without sacrificing comfort .
We will find A.P.C. coats in virgin wool, cashmere or merino sweaters, corduroy skirts and gabardine pants. The colour palette is slightly darkened, with deep blacks, anthracite greys, warm browns and night blues, enhanced by discreet patterns or embroideries.
