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The style of Frame is inspired by the Fashion icons of the 70s for a retro chic silhouette. The collections mix the Californian textile heritage, the Frenchy overlook elegance and the rogue attitude form London. Your indispensable denim cuts are: Skinny de Jeanne, High Straight, Boy, Palazzo, Flounce, … The Frame's detail: the unraveld hem.
The brand has been launched in 2012 in London by the Swedish designers Jens Grede and Erik Torstensson.