Escentric Molecules was created by German perfumer Geza Schoen. The Berlin-born creator breaks the rules of classical perfumery by using synthetic raw materials and distilling the top, middle and bottom notes into a single note. He isolated an extraordinary scent molecule called "Iso E super" (a quasi-addictive molecule found in pheromones), and made it the sole component of the brand's first fragrance, which he launched with Jeff Lounds in 2005: Molecule 01. Geza Schoen has radically influenced perfumery with his conceptual and minimalist approach, described as "the perfumery of the future". Since then, his incredible fragrances have conquered the world of celebrities such as Elton John, Kate Moss, Madonna and Marilyn Manson, who have made this their favourite fragrance.