Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.
HERON PRESTON is the eponymous brand of the multifaceted artist. He worked within Virgil Abloh’s circles and collaborated with Kanye West, and in 2017 he launched his own brand, which defined a workwear-inspired luxury streetwear style. With his concerns on climate change issues, he favours recycled materials and selects organic cottons. A recurring detail in his collections is the word "style" embroidered or printed in Russian Cyrillic script.