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Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.


The Japanese label JUNYA WATANABE has always distinguished itself by its creative genius. For more than 30 years now, the brand has been offering fashion in the 'techno-couture' style: offbeat cut, innovative technical fabrics... Junya Watanabe is the perfect blend of utility and modernity.

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First season this summer 2020 at Serie Noire for the Los Angeles based-brand BOYISH, founded by the California native Jordan Nodarse. Eco-friendly, BOYISH uses ecological fabrics and traces its biologic cotton from its origin. The brand uses 1/3 the amount of water that regular denim uses and recycles the water polluted. Exclusively works with ethical factories and recycled fabrics and materials (even for the buttons and tags). "Each collection is centered on vintage silhouette with a modern update, authentic washes, fresh design and feminine fit" #BetterInBoyish #BoyishByHer



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