First season this summer 2020 at Serie Noire for the Los Angeles based-brand BOYISH, founded by the California native Jordan Nodarse. Eco-friendly, BOYISH uses ecological fabrics and traces its biologic cotton from its origin. The brand uses 1/3 the amount of water that regular denim uses and recycles the water polluted. Exclusively works with ethical factories and recycled fabrics and materials (even for the buttons and tags). "Each collection is centered on vintage silhouette with a modern update, authentic washes, fresh design and feminine fit" #BetterInBoyish #BoyishByHer