Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.
Who is GREG LAUREN? He is an artist-painter and nephew of Ralph Lauren who launched his eponymous brand in 2011 with an eco-responsible vision, advocating for sustainable and environmentally-friendly fashion. All his collections are made entirely from eco-friendly materials or recycled clothing, and are handmade in his Los Angeles workshop. The Greg Lauren style: deconstructed and reconstructed pieces that result in authentic designs. To transform then reinvent for a handcrafted, unstructured look with oversized details.