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BLOG

Trends, culture and fashion shows: The Série Noire blog brings you fashion from a fresh new perspective.

A.P.C - The essential allure

The house A.P.C. (Atelier de Production et de Création) defines elegance by simplicity and quality. Renowned for its minimalist style, impeccable cuts and noble materials, A.P.C. has become a reference in contemporary fashion.

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serie noire lille women collection spring-summer 2025

WOMEN
serie noire lille men collection spring-summer 2025

MEN

Women's new arrivals

New items arrive every day, including exclusives and limited editions.

DISCOVER THE COLLECTION
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Men's new arrivals

New items arrive every day, including exclusives and limited editions.

DISCOVER THE COLLECTION
comme des garcons play x k-way

COMME DES GARÇONS PLAY

Discover the iconic world of Comme des Garçons PLAY by Rei Kawakubo. A line defined by its bold, minimalist aesthetic, instantly recognizable thanks to its famous red heart with a playful gaze. Explore the collection’s standout pieces: t-shirts, sweatshirts, zip-neck sweaters, and the cult-favorite collaboration with Converse. Timeless wardrobe essentials with an arty edge.

SEE ALL PRODUCTS

MULTIBRAND STORE SINCE 1982

With over 30 years in the business, SERIE NOIRE is a pioneer in the world of luxury and fashion creation. It is a hybrid space where Fashion, Design, Culture and Art combine, a place where beauty is not inaccessible; rather, it is shared.

Our collections are signed by: Ami Paris, Axel Arigato, Comme des Garçons, Junya Watanabe, Maison Margiela, Premiata, Rick Owens, Totême, Victoria Beckham,...

MORE ABOUT SERIE NOIRE
ami paris spring-summer 2025 collection

AMI PARIS

DISCOVER THE ITEMS OF THE BRAND
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LES EAUX PRIMORDIALES

DISCOVER THE SELECTION
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victoria beckham spring-summer 2025 collection

VICTORIA BECKHAM

DISCOVER THE COLLECTION
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THE BLOG

We share our latest discoveries and passions through our Série Noire blog. Subscribe and discover our universe and be in the loop for fashion news, inspirations, trends and anecdotes.

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A.P.C - The essential allure

The house A.P.C. (Atelier de Production et de Création) defines elegance by simplicity and quality. Renowned for its minimalist style, impeccable cuts and noble materials, A.P.C. has become a reference in contemporary fashion.

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AXEL ARIGATO - THE MUST-HAVE ESSENTIALS

Axel Arigato has established itself in the world of contemporary fashion thanks to its minimalist aesthetic and the demand for quality that defines each of its products. Initially launched online, the brand quickly attracted a female and male clientele looking for pieces that are both modern, clean and durable. Its identity is based on a sober design, an acute sense of detail and a careful selection of materials.

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LEMAIRE SPRING/SUMMER 2025 - SOPHISTICATED SIMPLICITY

For Spring-Summer 2025, we are continuing our search for pieces that go beyond fleeting trends to embody lasting elegance. The Lemaire summer collection perfectly illustrates this quest. An iconic Parisian brand, Lemaire embodies a design approach focused on functionality and subtlety, a philosophy that resonates fully with our values.For Spring-Summer 2025, we are continuing our search for pieces that go beyond fleeting trends to embody lasting elegance. The Lemaire summer collection perfectly illustrates this quest. An iconic Parisian brand, Lemaire embodies a design approach focused on functionality and subtlety — a philosophy that resonates fully with our values.

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COMME DES GARÇONS HOMME PLUS X NIKE “SENSE 96” - Entre héritage et expérimentation

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CEREMONIES & CELEBRATIONS - A CASUAL CHIC STATEMENT

The wedding season is coming soon. A time full of symbolism and happy moments, invitations are piling up. The two watchwords for dressing at a wedding is elegance and comfort. This blend of aesthetics is based on attention to detail with the chosen material, color, cut...

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From the catwalks to the street - the comeback of the ballet flats

After a discreet reappearance last summer, the ballet flats are definitely making their comeback this year. In leather, with metallic details, square toe, this shoe takes several different forms from the fashion shows to our feet. Put aside for a while, it has been completely modernized and fashion houses take ownership to offer models as rich in history as each other.

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